According to Infinity Learn, charcoal is a black, porous, and lightweight material that is created by heating wood in the absence of oxygen. The high temperatures carbonize the wood, leaving behind a residue that is up to 80% carbon. This carbon rich material is charcoal.
Starting a charcoal business in Ghana can be a lucrative venture, especially with the high demand for charcoal in urban areas. Although many people use LPG with burners and electric stoves, using charcoal is relatively cheaper, hence the demand. Here is a step-by-step guide to help you get started:
1. Research and Planning
– Identify potential customers, such as food vendors, restaurants, and households, to understand their demand and purchasing habits(Know what they want)
– Establish connections with reliable charcoal suppliers in the North and other charcoal-producing villages.
-Register your business either with the Registrar General’s Department and obtain necessary licenses and permits from local government ( B.O.P)
2. Sourcing Charcoal
– Visit charcoal-producing villages in the North, such as Tamale, Yendi and Bole, to identify reliable suppliers.
– Agree on prices with suppliers to ensure that you obtain the best possible rates.
– Inspect the quality of charcoal before purchasing to ensure it meets your standards
3.Transportation
– Find reliable truck owners to transport charcoal directly from the source to customers.
– Develop a delivery strategy, considering factors such as transportation costs, delivery times, and customer locations.
– If you have a storehouse, consider owning or hiring tricycles for delivery and buyers paying for the delivery
4. Marketing and Sales
– Identify potential customers, such as food vendors, restaurants, households, and charcoal vendors, and negotiate supply agreements.
-Set competitive prices for your charcoal, considering costs, market demand, and competition.
– Provide excellent customer service, ensuring timely deliveries and quality charcoal
5.Operations and Management
-Manage your supply chain efficiently, ensuring consistent charcoal supply and timely delivery.
If you have a storehouse, manage your inventory levels to meet customer demands.
Establish clear payment terms with customers and suppliers.
NB:
Sourcing charcoal directly from villages reduces costs.
By eliminating intermediaries, profit margins can be increased.
Building relationships with reliable suppliers ensures a consistent supply of charcoal.
Challenges and Mitigation Strategies
-Develop contingency plans to ensure supplies during bad weather conditions and bad road networks
-Diversify your suppliers to minimize the impact of supply chain disruptions(Do not put all your eggs in one basket)
-Monitor market trends and adjust the pricing strategy accordingly.
The charcoal business is easy to start because it requires minimal capital and does not require a specific educational qualification; both graduates and non-graduates can venture into this business. By following these steps and strategies, you can establish a successful charcoal business in your area, providing a reliable supply of charcoal to customers while building a profitable venture. Charcoal is non-perishable; hence, it does not get spoilt, you only have to have proper storage out of the rains, and as the business grows with proper certification, you can venture into exportation.

By Joshua Ntow Odei 
Linda Ayikale Adjei